Enhancing Movement for Students

We designed a prototype for the MBus system to reduce stress and deliver a seamless, schedule-aware transit experience for Univeristy of Michigan (UofM) students

Idation, Wireframing, User Research, Design, Prototyping

Duration

Sept 2024 - Dec 2024

Team

UofM Faculty, 4 UXRD

Client

University of Michigan (UofM)

Responsibilities

Impact From the Project

Students found the features from the prototype useful including the routes

Called out on the flaws of the system, such as no feedback options

Click here to view prototype

The prototype was met with acclaim from the faculty and class

Problem Statement

How do we reduce transportation stress for University of Michigan students by integrating class schedules, enabling real-time bus tracking, and providing meaningful feedback tools to improve daily commutes?

Research & Insights

Interviews

Participants

All the participants are current or former students from UofM living in Ann Arbor. Some of the students are under and graduates from both in and out of state

Interview Analysis

Equipment

We conducted virtual interviews using Zoom and recorded insights with collaborative tools like Google Docs and Miro to streamline analysis and synthesis

We structured the prototype to include a tutorial page, making onboarding smoother and helping our design stand out through thoughtful user guidance.

Persona

We developed user personas to represent key segments of our target audience, each grounded in distinct motivations, behaviors, and pain points.

These personas helped us empathize with users and prioritize design decisions that support intuitive onboarding, emotional resonance, and long-term engagement.