Hello, I am Isaac, nice to meet you;
I’m a dual Master’s student at the University of Michigan, pursuing UX Research and Design alongside an MBA. My mission is to make technology more accessible through thoughtful design and rigorous research. By combining business insight with user advocacy, I’m committed to building more inclusive, empathetic communities—both online and off.
My Work So Far
Preparing for Hadley Recreation Center
With the upcoming Hadley Family Recreation Center, the UofM Recreations plans to rebrand it from UofM Recreational Sports to UofM Recreation, focusing on health and appealing to the broader student community.
Main Goal
Our client reports that 70% of students use the Recreational Facilities and aims to boost this figure by enhancing the website's usability and appeal.
My Role
Brain Storming, User Flow, Info Architecture, Recruiting and Interviewing participants, Comparative and Heuristic Analysis, Usability Testing
U-Move Mobile App
Developed a mobile app for students of University of Michigan to navigate the campus transportation system by understanding the students and faculty members needs.
Main Goal
Develop a friendly mobile app to help students and faculty members navigate the campus.
My Role
Conducted interviews, developed the personas, designed the styles, and crafted the account and feedback pages.